Alouettes launch August helmet logo
The Montreal Alouettes’ helmets have a new look once again.
Montreal started out with logo-less helmets in the pre-season under the notion that if each player made the team, they would ‘earn their wings.’ Those wings were added onto the team’s helmets for the month of June. Then for the month of July, they switched to the french horn logo.
Now for the month of August, Montreal has changed to the delta logo.
New month, new era! ✅
In August, we’ll proudly be sporting the infamous (and still popular) delta, Alouettes logo from 1974 to 1981 & 1986.
August… Here we come! 💪#ToujoursGame #AlsMTL pic.twitter.com/rUPabFGa6E— #AlsMTL (@MTLAlouettes) July 31, 2018
Over the first four months of the season, Montreal will wear four different logos on their helmets as they pay tribute to the team’s history.
“The month of June (will be) our very first Montreal Alouettes logo from 1946, the wings,” said Etienne Boulay, Co-president of the Alouettes Alumni Association. “July is the french horn from 1970. August is the delta logo from 1974. And finally, in September, is the logo we’ve had since 1996, the A.”
You can see these new helmets in action this weekend as the Alouettes host the Hamilton Tiger-Cats on Friday night. Get your tickets here.
