To build awareness on the simple steps Canadians can take to prevent the risk of heart disease, fans are being challenged by a new CP Has Heart Family, consisting of 11 CFL players, alumni, general managers, owners and officials. The challenge is simple, describe what a beautiful heart means to you HERE, and enter to win great prizes, including a grand prize trip to the 2017 Grey Cup in Ottawa.
Every two weeks throughout the season, a new video from the CP Has Heart Family will be shared on social media, challenging fans and other players to rally for heart health. The family of ambassadors will also have another challenge for fans, with every share, “love” or retweet on Facebook and Twitter generating a $0.50 donation to the Ottawa Heart Institute from the CFL.
More RT = more 💰for @HeartFDN. Let's get more RT's of my video than @HenocMuamba Show that @Wpg_BlueBombers fans are the best in the @CFL pic.twitter.com/mvUZJpgh7Z
— West 5️⃣5️⃣ (@JamaalWesterman) August 31, 2017
@sskroughriders For every RT of my video, @CFL will donate $0.50 to @HeartFDN. Can we raise more than @JamaalWesterman and the bombers? pic.twitter.com/OqUx5C2OOo
— Henoc Muamba (@HenocMuamba) August 31, 2017
"My heart is beautiful thanks in part to @RoyalColumbian"- @GM_Brillo
RT & @CFL will donate $0.50 to Ottawa's @HeartFDN. #BeautifulHearts pic.twitter.com/lJhHKxwkiT
— BC Lions (@BCLions) August 16, 2017
My #BeautifulHeart is active. Tell me about yours at https://t.co/4bZGV3hrq8 for a chance to win a VIP Grey Cup experience.@CPhasHeart @CFL pic.twitter.com/oupdRI3f78
— IAmShamawdChambers (@ShamawdChambers) August 2, 2017
#CFL Official Andre Proulx tells us his #BeautifulHearts story…
Tell us what makes your ❤ beautiful here ➡ https://t.co/q31A9P44cQ pic.twitter.com/oYGUuRqyHE
— CFL (@CFL) July 19, 2017
A post shared by Chris Van Zeyl (@cvz54) on
A post shared by Henry Burris (@henryburris1) on
Listen to @EdmontonEsks @ShamawdChambers talk about what a #BeautifulHeart means to him. RT for the @CFL to donate $.50 to @HeartFDN! https://t.co/8MX0ck1fQO
— CP Has Heart (@CPhasHeart) August 2, 2017
Fans across Canada have been participating but there is one person in particular that this has really resonated with…
The following post came through from a Roughriders fan:
It was funny when this campaign came across my FB feed I had just been made aware that I have high blood pressure and a bad heart. I was really down and depressed about the changes I have had to make. Diet, more exercise and a lot less indulgences. I was on your FB Campaign Page and your web page and saw that there are hundreds like me that had to make a change and for the better. I have managed to get a good friend on the same lifestyle program as I!!! I guess I wanted to say thanks it was the little push I needed for the change. My family and friends notice the change in me and are proud of where I am headed! Thanks CP because you definitely have heart!!! The photo is the main are the reason I made the change but it’s for me too. Keep Up the good work from my family to yours.
I invited all 956 friends on FB to like your page!!!
It’s amazing to see this program truly making a difference. For those who have yet to participate, just CLICK HERE to visit the contest page and create/share your #BeautifulHearts Selfie!