CFL.ca Staff
TORONTO — Foshigadoh. Sexynonymous. Teenage Mutant Ninja Turtles. Goats. Nicki Minaj. Just a few of the topics chatted about in the CFL Media series GameTime with Simoni Lawrence which premieres today at 2 p.m. ET onYouTube.com/CFL.
The series includes six made-for-YouTube short videos that feature Hamilton Tiger-Cats linebacker Simoni Lawrence playing popular pastime games while engaging in funny, compelling and interesting conversations with other CFL players.
The series is part of the CFL’s strategy to bring fans more content from off the field to showcase players’ personalities.
“Our players have big personalities and can be hilarious and very captivating,” said Christina Litz, Vice President of Broadcast and Media Assets. “But our fans don’t get to see this side of them very often and it’s our objective to change that through the creation of unique content.
“This series features pastime games we have all played and interesting conversations that touch on topics that span far beyond football. We hope this will lead to our fans sharing this content across their social feeds and be of interest to new audiences as well.”
The CFL also plans to unveil a second made-for-YouTube series in the coming weeks.
The six GameTime shorts include Simoni playing Jenga with Ticats defensive lineman Bryan Hall, Battleship with Toronto Argonauts slotback Chad Owens and Go Fish with Argos kicker Swayze Waters.
The schedule for the remaining shorts:
Monday, Nov. 10 GameTime with Simoni Lawrence and Bryan Hall Part I
Thursday, Nov. 13 GameTime with Simoni Lawrence and Swayze Waters Part I
Tuesday, Nov. 18 GameTime with Simoni Lawrence and Chad Owens Part II
Thursday, Nov. 20 GameTime with Simoni Lawrence and Bryan Hall Part II
Tuesday, Nov. 25 GameTime with Simoni Lawrence and Swayze Waters Part II
“We hope our fans love this content as much as we do,” added Litz. “Our players were amazing which allowed us to capture some really great content. It’s clear there is a huge opportunity to create more and more content like this and we look forward to doing it.”
The CFL worked with digital agency One Method to produce the video series.
